Guardian Donates 10,000 #guardiancare Packs to Mark Its 54th Anniversary

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A happy SMK Segambut Jaya student with her #guardiancare pack

To celebrate its 54th anniversary after 2 years of pandemic-driven challenges, Guardian Malaysia launched its #guardiancare initiative to focus on caring for the health of customers and the community.

Guardian 54th Anniversary #guardiancare Initiative

Angela Teo, Head of Marketing, Guardian Health & Beauty Sdn Bhd said: “#guardiancare is a sustainability initiative, that cares for our customers, their family, the shopping choices they make and also for the community they live in.

#guardiancare initiative because i care in conjunction with Guardian 54th Anniversary
#guardiancare initiative because i care in conjunction with Guardian 54th Anniversary

“We would like to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian.”

“At the end of the day, we want our customers to ‘care’ about what they buy and in turn, make the environment better. At Guardian, we believe that beauty begins from the inside. By choosing to care, we can make a difference together.”

The “#guardiancare initiative is centered around ‘because i care’ sentiment, and will focus on 3 key pillars connected to Guardian’s brand purpose. They are:

  1. Health – good health and well-being of their customers and the communities
  2. Community – educating the community on their health concerns
  3. Environment – promoting responsible consumption and production practices, reducing single plastic use
    because i care for the environment
    because i care for the environment

Guardian is kicking off their Health campaign by giving away 10,000 #guardiancare packs, worth a total of RM400,000, to school children in 30 schools throughout the nation, in partnership with Yayasan Perintis Malaysia. Each #guardiancare pack will contain a specially designed Covid-19 Handbook, which has been approved by the Ministry of Education and Ministry of Health and hygiene products such as hand wash, sanitizers, face mask, tissue paper and Gummies for kids vitamins. These #guardiancare packs will be distributed to B40 school children at schools identified by nearby Guardian stores.

Happy SMK Segambut Jaya students with their guardiancare packs | Guardian Donates 10,000 #guardiancare Packs to Mark Its 54th Anniversary
Happy SMK Segambut Jaya students with their #guardiancare packs

For the second pillar of Community and its health, Guardian, which has the largest network of pharmacists in South East Asia, will actively educate the community on important health issues and concerns especially during these Covid-19 times through Guardian’s social media platforms and in-store activations.

Guardian has started its Pharmacist Community Outreach programme through Facebook Live segments and Instagram where our followers can ask the Pharmacist any health concern questions ‘live’ and get their answers instantly.

In addition, Guardian will also educate consumers on products that offer ’Clean beauty’ with natural or green ingredients and also products that are ‘Cruelty free’ (not tested on animals) and with sustainable packaging, products that are packed in recyclable or reusable packaging.

To care for the Environment, Guardian has introduced a special Eco-friendly reusable #guardiancare bag in their stores now which will sell for only RM1.

Guardian hopes to reduce consumption of single use plastic bags in their stores by encouraging their customers to use these #guardiancare bags instead which can be reused many times and last a long time. The bags can carry far more weight than single use plastic bags. In this way, both our customers and Guardian are caring for the planet together.

Guardian 54th Anniversary Shopping Bonanza

To further reward their customers in this Anniversary month, Guardian has put together a massive 54th Anniversary Shopping Bonanza, on all its social media platforms, with special offers of 54% off on the purchase of the 2nd item in the personal care, health care and skin care, Botaneco hair and bath range of items. There are also Buy 1 Free 1 promotion for cosmetics including a Shop & Win contest on Guardian’s Facebook where all they need to do is to like the Guardian 54th Anniversary Bonanza Shop & Win post and PM their Guardian receipt for purchases from 1 October to 27 October to be in the running for 5 prizes of a Surprise Box worth RM400 each to be won.

There is also a Shop, Wave and Win contest with MyDebit running from 1 October until 31 December 2021. All customers need to do is to spend a minimum of RM30 in a single receipt by using MyDebit with their ATM card and stand a chance to win a share of prizes worth RM520,000 over three monthly draws. Additionally, there is also a GrabPay deal where customers will get a RM6 discount with a minimum spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October 2021.

For more information, visit #guardiancare landing page on our website at www.guardian.com.my.

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