Tiger Beer Archives | Page 6 Of 11

Double The Huat with Tiger Beer 2020 CNY Campaign

20 January 2020 by Charmaine Pua

Malaysia’s No. 1 beer, Tiger Beer, welcomed the Year of the Rat with a grand event at the main entrance of Pavilion Kuala Lumpur followed by a lavish dinner at the Grand Imperial Restaurant. This is the night Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.

Booze

Bring the Bar Home with Drinkies Draught@Home Service

27 November 2019 by Charmaine Pua

Roland Bala, Managing Director of HEINEKEN Malaysia launched the all-new Draught@Home service. Now you can have a freshly poured pint of beer at home or parties!

Drinkies by Heineken Malaysia Berhad (HEINEKEN Malaysia) has recently launched its Draught@Home service, bringing the bar to Malaysian homes. Tapping into the evolving consumer behavior, this new offering will bring greater convenience to Drinkies consumers and make every celebration even better.

Booze Event

Tiger Crystal: Crystal Cold Filtered at -1°C for Ultimate Refreshment

14 August 2019 by Charmaine Pua

Rejoice, beer fans! There’s a cool new brew in town to experience, with the official launch of new Tiger Crystal. This beer is crystal cold filtered at -1°C to lock in the most desirable flavors and aromas.

Tiger Crystal: Crystal Cold Filtered at -1°C

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavor and pale golden color to the new brew. Combined with the crystal cold filtration, this results in an exceptionally easy-to-drink, refreshing, crisp and pure lager with a lower bitterness.