Tiger Soju Flavoured Lager presents a daring variation of Tiger’s classic lager, infused with a hint of soju. This easy-to-drink lager features a slight sweetness while maintaining a crisp beer finish. It is now available in Malaysia, featuring the Gutsy Grape flavor.
Inspired by the growing influence of K-culture worldwide, this product delivers a novel beverage experience aimed at consumers eager for a blend of new flavors and creative innovation. The campaign slogan, “Feel The Twist,” encourages consumers to explore their playful side and express themselves in dynamic and lighthearted ways, enhancing their daily life.
In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognize their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow 2024’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.