A deeply rooted tradition observed in Sabah and Sarawak is the annual thanksgiving Harvest festival marking the bountiful abundance of rice harvesting. To commemorate the festivities, Carlsberg launches first-of-its-kind Harvest packaging that accentuates tribal elements and icons of paddy on Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans.
Wishing beer lovers a prosperous and better times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolize resilience and persistence as we welcome a better year ahead.
Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity!