In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognize their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow 2024’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.
With the festive season approaching, it is more important than ever to refresh the senses and romanticize the day-to-day with little things and rituals to set the tone for the year ahead.
This is why Edelweiss, the premium wheat beer born in the Alps, is inviting Malaysians to refresh, reset and unwind the Edelweiss way, in preparation for stepping into the new year. And we have come up with three ways that you can reinvigorate the senses for the year ahead, with Edelweiss: