3890Tigers Campaign Inspired Thousands to Stand Against Illegal Tiger Trade

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Group shot of all artists with the management team from Tiger Beer during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade.

Tiger #UncageMusic Block Party @ Urbanscapes 2017

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Tiger Beer Presents #UncageMusic Block Party @ Urbanscapes 2017

Tiger Beer hosted the #UncageMusic Block Party as the finale event of Urbanscapes 2017 with an array of activities along The Row, KL. Armed with the theme Rediscover KL, the area was transformed into the hub to go to for music and arts lovers.

Tiger #UncageMusic Block Party

hyukoh performing at Tiger UncageMusic Block Party at Slate, The Row
hyukoh performing at Tiger UncageMusic Block Party at Slate, The Row