Guinness Malaysia is back with its fan-favorite, month-long St. Patrick’s celebration, inviting Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The Guinness St. Patrick’s Day 2024 campaign, themed “Our Day to Remember,” encourages Malaysians to come together and commemorate the good times with their friends over their favorite stout. A series of activations are set to take place at participating outlets and bars from now until the end of March, featuring an array of exciting activities, games, and giveaways, designed specifically for Guinness enthusiasts to celebrate together.
Guinness St. Patrick’s Day 2024
St. Patrick’s Day is traditionally celebrated over a pint of Guinness with loved ones, and this year, to make the occasion extra memorable, the brand is empowering fans to personalize their celebration. For the first time, Guinness Malaysia introduces St. Patrick’s charms via AR, allowing individuals to add a unique touch and bring their pint to life. Guinness lovers simply need to scan the Guinness logo on their pint, which will launch a filter of charms using a specific link, enabling them to share their customized creations on social media. Additionally, customers purchasing two sets of Guinness at participating outlets will receive a complimentary glass and the unique charms. The brand encourages Malaysians to visit various bars to collect the entire set.
In anticipation of the grand St. Patrick’s Festival on 14th March 2024, fans are invited to purchase their favorite Guinness products and receive an exclusive Guinness Cooler Bag for free. This offer applies to customers buying two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at selected hypermarkets, supermarkets, and convenience stores, or those purchasing two sets or buckets of Guinness at participating pubs and bars. Online purchases of a carton of Guinness products on Drinkies also qualify for the free Guinness Cooler Bag. To further enhance the celebration, Apple Watches will be available as prizes at selected convenience stores throughout the campaign.
“Guinness has always been a cornerstone of St. Patrick’s Day celebrations, and this year’s ‘Our Day to Remember’ campaign aims to reward Guinness lovers with unforgettable experiences and giveaways. From adding a personal touch with our AR filter to expressing individuality with a unique collection of icons at your favorite pubs and bars, we’re excited to see how our fans will make this celebration their own,” said Shaun Lim, Marketing Manager of Wheatbeer, Stout, and Diageo Brands at Heineken Malaysia Berhad.
Fans eager to join the St. Patrick’s Day festivities with Guinness can look forward to a variety of activities at their preferred pubs and bars, including stand-up comedy nights, parades, games, live bands, and much more. For a comprehensive list of participating outlets, visit https://guinnessstpatricks.com/events. Those interested in personalizing their pints via AR can find more information at https://guinnessstpatricks.com/pint-sized-charm/.
For more details about the Guinness St. Patrick’s Day 2024 campaign, visit https://guinnessstpatricks.com/, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy. Note that Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates for responsible consumption and urges consumers not to drink and drive.
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