Schwarzkopf has been one of the well-established brands for hair care products in Malaysia. Schwarzkopf is often tied with quality, reliability, expertise and innovation in hair industry. This year, to celebrate their 120th anniversary, the brand takes a step away from conventional beauty stereotypes to embrace diversity and individual expressions of style, fashion and beauty.

Schwarzkopf #createyourstyle

The introduction of Schwarzkopf #createyourstyle campaign encourages us to embrace individual styles and have the confidence to wear your favorite style regardless of what people may think. Even a non-styled, wake up hair style that says “So what? It’s me and I love it” kinda attitude. All you need is ever reliable products from Schwarzkopf such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray to achieve clean scalp and healthy hair.

Schwarzkopf Extra Care Hydro Collagen range has Hyaluronic Acid and Collagen complex that infuses moisture deep into the hair and locks it in for longer, so that your hair can look shinier and feel softer. With hair that is well taken care of, it is so much easier to style your hair however you want. It’s all up to you as long as you feel great!

During the launch event of Schwarzkopf #createyourstyle campaign at Talent Lounge, 3 top Malaysia influencers (Sharifah Eleen Al-Baity, Mawar Rashid, and Emma Shazleen) flaunted and shared personal stories about their favorite styles. Sharifah Eleen Al-Baity: Prefers to wear her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit. Mawar Rashid: Loves simple, elegant hair styles. Timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment.

Emma Shazleen: A big fan of the high bun as it is practical, yet high fashion. Plus, it adds some height to her petite 5-foot frame!

Schwarzkopf Extra Care Hydro Collagen range consists of:

Schwarzkopf Extra Care Hydro Collagen Shampoo

Offering daily cleansing for normal to dry and coarse hair, this shampoo restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen and Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier. Price: RM 18/200ml and RM 28/400ml

Schwarzkopf Extra Care Hydro Collagen Conditioner

Providing the right balance and long lasting hydration for normal to dry and coarse hair with 72-hour smoothness effect. Price: RM 29/400ml

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray

This repair spray is a leave-in conditioner that delivers intensive regeneration and moisture to repair the hair structure, leaving it smooth and silky. Price: RM 35/150ml Schwarzkopf Extra Care Hydro Collagen range is available at selected Guardian and Watsons nationwide.