Taste Australia Scoops Out Tasty and Nutritious Avocado Campaign

Avocados have unabashedly taken over the food industry as one of the most consumed fruits on the market. Taste Australia, the national brand representing the Australian horticulture industry to support and drive the demand of fresh produce through engagements in key export markets, launched a Tasty and Nutritious Avocado campaign at Jaya Grocer Starling Mall this week.

Tasty and Nutritious Australian Avocados

The campaign aims to inspire Malaysians to make healthier food choices in their daily lifestyle while taking advantage of great tasting, deliciously rich and creamy Australian Avocados all year round.

Austrade Trade Commissioner, Caitlin Noble said Australian Avocados consistently delivered the best quality as they were air freighted at optimum maturity into Malaysia, ensuring freshness and ripeness. Not only do you get ‘farm to table’ freshness, you are also buying into the country’s very high environmental, food safety and employment requirements. Due to the short distance between Australia and Asian countries, they can deliver the freshest products to us in 48 hours! According to Ms Noble, Australia was expecting a large Hass Avocado harvest from growing regions in Western and Southern Australia, Victoria and western NSW. Large supplies were also coming out of northern and central Queensland, This continuous growth in production has opened opportunities for increasing supply into Malaysia.

Certified nutritionist and health advocate, Alexandra Prabaharan, said Australian Avocados were not only superior in taste, but were also grown in a safe environment with generations of expertise involved to ensure they were the highest quality avocados available.

Many of us know of the buttery and tasty appeal of the avocado but not everyone is aware of its powerful health benefits thanks to the unique combination of vitamins and minerals in them.

Avocado Benefits

• Keep your immune system strong
• Boost your energy
• Enhance brain power
• Increase bone strength
• Aid gut health
• Promote healthy skin
• Put you in a better mood

Basically, avocados make everything better.

Ms Prabaharan said avocados could also boost the nutrition of other healthy foods, with research showing that adding avocado to a salad can increase your ability to absorb key nutrients in other fresh vegetables such as lycopene from red tomatoes and beta carotene from orange carrots.

Hosted under the Hort Innovation Taste Australia banner, this Tasty and Nutritious Avocado campaign aims to cement existing trade relations and develop new and exciting partnerships. To see the Taste Australia campaign in action and try the flavorsome Avocados, head down to participating retailers including Jaya Grocer, Village Grocer and AEON supermarkets.

Learn more about Australian Avocados from their website at https://australianavocados.com.au, Facebook or Instagram.